Medical Design - health and quality of life.

Over the past 30 years we have been able to convert ideas into successful products, user interfaces and brands for more than 350 small and large companies from all over the world. German Design & Engineering is in our DNA, we are precise and passionate, disciplined and, like all true creatives, a little wild...

We are WILDDESIGN.

The human being at the center, as a user, patient or consumer. There are many roles into which a person involuntarily falls as soon as he or she is confronted with products or wants to use them. User Centered Design aims at understanding these roles and translating them into products in a meaningful way.

The human dimension is a level that we consider to a high degree in our product design projects. Ergonomics in the mechanical/physical sense but also in the sense of perception, e.g. of user interfaces on a computer screen, plays an increasingly important role in product design. In the development of medical products, usability is now regulated by law and provides us designers with a framework and direction for product design.

Starting with an analysis of the context of use, we create an exact idea about the workflows, the environment as well as the nature and tasks of the product’s users. Before we develop creative concepts, the requirements from the analysis must be clearly defined. Only if that is given, it makes sense to think about solutions.

We come full circle by building prototypes and models which we can use to evaluate product design concepts. Verification and validation of usability are always at the end of our User Centered Design activities.