VYON | Brand Development in the beauty world

Case Study about a fundamental brand development including naming and packaging design for the internationally operating start-up company VYON.

Vyon packaging

Website development

Translucent packaging

Logo branding

Branding Lineup

Visibly Younger

challenge

Development of a new, strong global brand for cosmetic products, and roll-out and marketing material for the brand launch.

Within one year, the start-up company consisting of four founders wanted to launch a strong brand identity for the private-label business. The objectives were to bring into existence "new traditions through the development of the distinctive and unique values of luxurious cosmetic products made in Germany".

approach

A comprehensive market analysis was the basis for the BRAND STRATEGY STATEMENT, which was defined in joint workshops with the four founders of the start-up company. This brand strategy formed the basis for the development of the name and the subsequent development of the brand world, including definition of imagery, logotype and CIM. In accordance with the international nature of the brand, this process was done in close cooperation with WILDDESIGN team in Shanghai.

results

Visionary thinking and authenticity complement each other in “VYON visibly younger”. The VYON Beauty Company develops successful cosmetic lines and treatment concepts for the national and international beauty market. With products of the highest quality, superior benefits, and verified effectiveness VYON assumes responsibility for actively preserving healthy skin. In doing this, the company focuses on its core skills in which they have excellent know-how and offer innovative cosmetic solutions for a better quality of life. The development of “VYON visibly younger” convinced not only consumers, but also the entire beauty world and also attracts significant international attention. The enormous demand, impressive in itself, is strong evidence that luxury cosmetics and good design are less ends in themselves, and more key selling points.