VYON | Brand Development in the beauty world

Case Study about a fundamental brand development including naming and packaging design for the internationally operating start-up company VYON.

Vyon packagingWebsite developmentTranslucent packagingLogo brandingBranding Lineup
Vyon packaging
Website development
Translucent packaging
Logo branding
Branding Lineup

Visibly Younger



Development of a new, strong global brand for cosmetic products, and roll-out and marketing material for the brand launch.

Within one year, the start-up company consisting of four founders wanted to launch a strong brand identity for the private-label business. The objectives were to bring into existence "new traditions through the development of the distinctive and unique values of luxurious cosmetic products made in Germany".


A comprehensive market analysis was the basis for the BRAND STRATEGY STATEMENT, which was defined in joint workshops with the four founders of the start-up company. This brand strategy formed the basis for the development of the name and the subsequent development of the brand world, including definition of imagery, logotype and CIM. In accordance with the international nature of the brand, this process was done in close cooperation with WILDDESIGN team in Shanghai.

Product Line-up


Visionary thinking and authenticity complement each other in “VYON visibly younger”. The VYON Beauty Company develops successful cosmetic lines and treatment concepts for the national and international beauty market. With products of the highest quality, superior benefits, and verified effectiveness VYON assumes responsibility for actively preserving healthy skin. In doing this, the company focuses on its core skills in which they have excellent know-how and offer innovative cosmetic solutions for a better quality of life. The development of “VYON visibly younger” convinced not only consumers, but also the entire beauty world and also attracts significant international attention. The enormous demand, impressive in itself, is strong evidence that luxury cosmetics and good design are less ends in themselves, and more key selling points.


  • Close collaboration with the Shanghai team
  • Comprehensive competitor analysis
  • Definition of brand strategy (Portfolio-Mapping, characteristics, functions)
  • Brand identity definition, naming, logotype, tagline, CIM
  • Design for stationary, letterhead, namecard, posters, packaging
Markus Wild

Your contact partner

Markus Wild, CEO

From sketch to product
Packaging Vyon
Branding Vyon


Social Media



Interested in regular exciting WILDDESIGN updates? Simply sign up for our newsletter …


Get our chinese newsletter

Want the latest and greatest from our blog straight to your inbox? Simply sign up!


Newsletter registration

We have sent you an email with confirmation link.
Please also check the spam folder.