Trotec - At Work!

Looking back on almost 5 years of continuous cooperation with TROTEC, we can say today, that TROTEC is certainly the most dynamic of our clients. And that we are rarely challenged in so many diverse areas, like in our collaboration with this extremely successful company from Heinsberg.

Due to the enormous product portfolio, that TROTEC built in the last 15 years in the areas of construction drying, moisture control and climate conditioning, it was no easy task for us to get a comprehensive picture of the tasks, which were ahead of us in the summer of 2010. Therefore we started with the redesigning of the first model series and the new development of hand-held meters, before completely realizing the quickness and radical nature of changes with TROTEC.

Step by step the development processes of the cooperating external design agency and internal development team could be aligned and synchronized per-fectly. This way a constantly high rate of innovation could be held up and a consistent signature design emerged.

This can be identified as TROTEC’s design strategy. A fast stringing together of similar project tasks with constantly decreasing iteration steps, that leads to a sly product development process, which is extremely effective and is oriented very closely to the customers and the market.

All new TROTEC products are reduced to the substantial, fitting TROTEC’s typical design and their slogan: TROTEC - at work! TROTEC devices stick out of the mass and get recognized immediately. This is true for their typical black and yellow construction site devices, as well as for their more elegant line of the Value Protection Range.

The realization in different media, online and offline, the so-called unrolling in a total of 18 languages, flyers, brochures and catalogues, is a constant process in cooperation with the TROTEC in-house graphic department and it is becoming more and more a pure in-house task. The basis for the extremely dynamic application of these design principles is an in detail formulated corporate design manual.

The exhibition concept, which has been developed to fit the brand image, is being customized for the numerous exhibitions and trade shows by TROTEC itself. 

TROTEC’s entire power can be seen best in the internet and in social media. TROTEC facilitates online media like no other company of similar size, which makes a consistent brand appearance one of our main priorities as a design agency.

Thus, we see TROTEC-web as a living organism, that is constantly evolving and has to react to current or long-term trends.