SPINDIAG RHONDA*: “MINI-LAB” FOR POINT-OF-CARE USE

Point of care (POC) testing has become increasingly important not only to tackle the global health hazard caused by the new SARS-CoV-2, but also to address the challenges multidrug-resistant bacteria are causing for healthcare systems worldwide. Rapid testing solutions right at admission of a patient to a hospital therefore have become critical to prevent or contain spreading of viral and bacterial pathogens. The Freiburg-based start-up Spindiag GmbH is developing the Spindiag Rhonda rapid POC testing system for the detection of bacterial and viral pathogens, including SARS-CoV-2. The system allows high-risk patients to be tested – and quarantined if needed – within approximately 30 to 40 minutes.

The design of the testing system had to meet high usability requirements to enable easy integration into the clinical routine of a hospital. To manage this challenge, Spindiag was supported by WILDDESIGN, which not only developed the product and interface design but also helped to create the company’s brand and corporate design during a fruitful two year collaboration.

The market for smart POC testing devices is developing rapidly. In order to establish Spindiag Rhonda and highlight its unique selling points, we jointly created a progressive brand image.

The design of the logo symbolizes the technology that forms the core of the start-up: laboratory automation through rotation with the aid of centrifugal microfluids. For the design of the player latest digital design trends were used to reflect the smart and digital approach of Spindiag Rhonda. Additionally, we were able to help shaping the basics of Spindiag’s brand image, ranging from cartridge packaging, instruction for use and website design, thereby creating a coherent Spindiag Rhonda brand identity.