exhibition design for german car manufacturer

road show elements
road show elements

Mercedes Benz


World famous German car manufacturer Mercedes-Benz has experienced considerable growth in the Chinese market, and needed help with China branding for their exhibition design. With regular roadshows all over China, Mercedes-Benz had high requirements for conveying the quality of their foreign brand while needing a new exhibition design style that would attract the local audiences.


Together with our long-term partner Ambrosious, an exhibition design builder and interior finish specialist, we worked closely to determine the needs and constraints of car exhibition design for Chinese auto shows. Defining a variety of different scenarios and environments, with consideration of visitor flows and product visibility, WILDDESIGN developed several exhibition concepts.


Our minimal and clean exhibition design was manufactured with high-end precision, giving Mercedez-Benz China a premium feel for their road show. We created all brand elements (stage, monitors/introduction pillars, spot light holders) that were needed for promotion events across China, ranging from Tier 1 to Tier 3 cities.

Project Outcomes

  • Exhibition Design
Stand alone logo
Exhibition design
Interactive panel for visitors


Social Media



Interested in regular exciting WILDDESIGN updates? Simply sign up for our newsletter …


Get our chinese newsletter

Want the latest and greatest from our blog straight to your inbox? Simply sign up!


Newsletter registration

We have sent you an email with confirmation link.
Please also check the spam folder.