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exhibition design for german car manufacturer

road show elements
road show elements

Mercedes Benz

Challenge

World famous German car manufacturer Mercedes-Benz has experienced considerable growth in the Chinese market, and needed help with China branding for their exhibition design. With regular roadshows all over China, Mercedes-Benz had high requirements for conveying the quality of their foreign brand while needing a new exhibition design style that would attract the local audiences.

Approach

Together with our long-term partner Ambrosious, an exhibition design builder and interior finish specialist, we worked closely to determine the needs and constraints of car exhibition design for Chinese auto shows. Defining a variety of different scenarios and environments, with consideration of visitor flows and product visibility, WILDDESIGN developed several exhibition concepts.

Results

Our minimal and clean exhibition design was manufactured with high-end precision, giving Mercedez-Benz China a premium feel for their road show. We created all brand elements (stage, monitors/introduction pillars, spot light holders) that were needed for promotion events across China, ranging from Tier 1 to Tier 3 cities.

Project Outcomes

  • Exhibition Design
Stand alone logo
Exhibition design
Interactive panel for visitors

CONTACT PERSON

Quan Shan, General Manager
quan.shan(at)wilddesign.cn



 
 
 
 
 

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