Bremecker | New brand for a long-established company

Bremecker Toolmaking, a long-standing company from the Sauerland Schalksmühle commissioned WILDDESIGN to develop its identity and communication through consultation and design services. Bremecker Toolmaking GmbH had a brand image that had grown but with a visibility that was out of step with the times. The move from Lüdenscheid to the new location of Schalksmühle / Ramsloh in early summer 2012 created space for further growth. This was now the opportunity to highlight the dynamics of this change of location with a new brand image.

The holistic approach of WILDDESIGN in brand development is divided into three phases. In the analysis phase, a quick check was carried out on brand and design, in which the Bremecker company and its competitors were analyzed. This formed the basis of the brand development process.

In the concept phase, the unique selling points (USP) of Bremecker Toolmaking GmbH were defined and a brand concept developed. In addition to the brand's values of quality and precision, Bremecker stands for honesty and solidity, and for partnership in dealing with customers, suppliers and employees. The brand concept formed the basis in the implementation phase for the further development of the corporate design including the logo and the slogan, and all brand-relevant elements such as color and typography. At the conclusion of the brand development, individual elements such as stationery, business cards and a billboard/roll-up display were developed and implemented.

The website www.bremecker.de was developed by WILDDESIGN as a central communication platform. Again, the brand concept that had been developed was the basis for the entire look and feel of the website, including stylistic and visual characteristics. The WILDDESIGN branding team integrated the core values of quality, precision, honesty and partnership of Bremecker Toolmaking visually into the website and screen design.

The drafting and finalizing of the content in text and images are the work of external partners. WILDDESIGN managed this content creation process to provide a tailor-made result. The website programming was carried out in-house.