Bremecker | New brand for a long-established company

Case Study about the brand relaunch.

brandingsingle-page webdesign
single-page webdesign

Brand identity for Bremecker


Bremecker Toolmaking, a long-standing company from the Sauerland Schalksmühle commissioned WILDDESIGN to develop its identity and communication through consultation and design services. Bremecker Toolmaking GmbH had a brand image that had grown but with a visibility that was out of step with the times. The move from Lüdenscheid to the new location of Schalksmühle / Ramsloh in early summer 2012 created space for further growth. This was now the opportunity to highlight the dynamics of this change of location with a new brand image.

Design Result

The whole process was adapted to the needs of Bremecker Toolmaking and was the basis for rapid and targeted brand development. Within 6 weeks WILDDESIGN developed a tailor-made brand presence.

Stationery design

... client perspective

bremecker Logo
Dieter Bremecker, Managing Director

Dieter Bremecker
Managing Director, Bremecker Werkzeugbau

A short and intensive process

"At the first meeting, WILDDESIGN asked very specific questions and with his team produced very systematically and creatively tailored proposals. The implementation of the website, and the results of the photographer and the copywriter are very professional."

... led to results that fitted

"I am very pleased with the results and the rapid implementation. I find the logo very refined, the roll-up and printed business cards were ready exactly on time, and are of high quality. The website represents us and our company accurately.

Brand Development

Design Process Brand Development

The holistic approach of WILDDESIGN in brand development is divided into three phases. In the analysis phase, a quick check was carried out on brand and design, in which the Bremecker company and its competitors were analyzed. This formed the basis of the brand development process.

In the concept phase, the unique selling points (USP) of Bremecker Toolmaking GmbH were defined and a brand concept developed. In addition to the brand's values of quality and precision, Bremecker stands for honesty and solidity, and for partnership in dealing with customers, suppliers and employees. The brand concept formed the basis in the implementation phase for the further development of the corporate design including the logo and the slogan, and all brand-relevant elements such as color and typography. At the conclusion of the brand development, individual elements such as stationery, business cards and a billboard/roll-up display were developed and implemented.


  • Research & competitor analysis
  • Brand Concept
  • Brand Creation
  • Logo Design
  • Color and imagery
  • Corporate Design
  • Stationery & Cards
  • Poster design
Rollup display Bremecker werkzeugbau

Web Design

Design Process Web Design

The website was developed by WILDDESIGN as a central communication platform. Again, the brand concept that had been developed was the basis for the entire look and feel of the website, including stylistic and visual characteristics. The WILDDESIGN branding team integrated the core values of quality, precision, honesty and partnership of Bremecker Toolmaking visually into the website and screen design.

The drafting and finalizing of the content in text and images are the work of external partners. WILDDESIGN managed this content creation process to provide a tailor-made result. The website programming was carried out in-house.

Project Outcomes

  • Website Design
  • Screen Design
  • Coordination of Content Creation
  • Web Programming
Website design


Social Media



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