Health is becoming a key issue for the future. You need more than a safe, approved product to be successful in the medical markets. Take advantage of our experience in medical technology and consumer goods to develop real innovation.
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Marc Ruta / Head of Design Development
Leave the superfluous to one side and focus on the essential. This design principle leads ultimately to simplicity, an increase in the perceived value, and a high acceptance among the target group.
USABILITY / GUI-DESIGN
Usability is a word used by everyone, and not only since the triumphal arrival of graphical use interfaces for computer screens. Here too, we come back to the same principles, as elsewhere in design: make it simple, know the expectations of the users and fulfill them.
For us design is only complete when it is in manufacturing. As a technology-oriented design firm we take great care that our designs can easily be converted into production.
Along the lines of "a picture is worth a 1000 words", we try wherever possible and affordable, to make a model. You benefit, because any problems become visible early and can be solved economically.