The "Masters in Innovation" Methodology _

How can companies pick up on the right innovation impulses and make best use of them? It’s not just a matter of having a few great ideas. To secure the future of your business, you need a sustainably implemented, systematic process.

_ Ideation and evaluation
_ Ideation and evaluation

Innovation management

Leading questions

Together with our partner Verhaert from Antwerp, we offer services based on the "Masters in Innovation" method. Paul Verhaert developed this method about 40 years ago and perfected it during decades of work. It involves the following questions:

How and where can I get ideas?

How do I select the best ideas?

How do I make it a strong product plan from them?

How do I build an appropriate business model?

In training sessions, workshops and innovation projects, we provide this valuable know-how together with the partners of Verhaert. We’ve also implemented some tools in our design work that we present here:

*Masters in Innovation is a registered trademark of Verhaert, Antwerpen.

Markus Wild

Your contact partner:
Markus Wild / Design Consultant 
+49 209 702 642 00

relevant services

Ideation Workshop

Brainstorming workshops with external participants are measures proven to break free from entrenched thinking in business and to set the production of ideas in motion. We organize and moderate live-sketching as well.

Innovation Coaching

In-house coaching to identify important tasks in the field of innovation management. From filling the innovation pipeline, cross-innovation from other fields of experience, evaluation and decision making, to the determination of the innovation roadmap.

Trend Analysis

Together with our partners from future and trend research, we bring you this basis for your management decisions, from industry overview level to trend expertise specially tailored to you.

Expert and user interview

To obtain an unobstructed view of the real problems and simultaneously provide safeguards for development. Our services: from the search and selection of persons, to the development of the questionnaire and the organization of the interviews.

IP expertise

Protection of design ideas? How can you effectively protect the creative works in your development project from imitation? IP expertise is a joint service of WILDDESIGN and an experienced patent and trademark attorney.


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