Convergence of all the Actions _

In many product-oriented companies, the brand is what is added to a product at the end. The key is to make the value of a strong brand clear with a clear identification of potential. We build here a bridge here between brand and style using design manuals and so-called Design DNA.

Many companies hit their limits here. On a global scale making a corporate design manual is not enough to establish a consistent appearance. Local developments should be used and agreed on, not only to reduce costs but also to engage the stakeholders in remote branches in a process of cooperation. The goal is not strict uniformity on a global scale, but the conscious definition of freedom for locally-inspired creativity. Global design management is more of a network of collaboration, than a one-way chain of command.