The right design can be only found by asking the right questions. This must be done at the beginning. We focus on the users or the buyers, as appropriate and explore their needs by simple, pragmatic methods. Using intuition and participation, these methods create strong identification with the results.
We build a basis for innovation, not through extensive statistical surveys, but through the precise observation of habits and routines, and by taking into account errors and risks.
The design portfolio analysis compares your products with key competitors and identifies development opportunities for the design intent and the range of products. All available resources are used.
The design lab is how we create and validate design directions at the beginning of product development. It includes the targeted production of ideas and checking the feasibility based on a set of requirement filters.
The co-creation workshop is a method to let different interest groups (marketing, development, service, user) work on a common task. It is also about the positive experience of working together.
Design is an excellent marketing amplifier - international design awards are the appropriate instrument for that. As part of the design award strategy we choose the right awards for you and manage the administrative aspects.
As the new design "arrives", it’s best to check early. User or expert interviews help to make a reality check here without too much effort. Different versions can be compared for evaluation and the basic willingness to purchase reviewed.
Effective access to the Chinese market is for many medium-sized companies linked with a variety of cultural adaptations. With our China Market Design Strategy we provide you with the optimal framework for strategic decisions