Even just a decade ago, there was a multiplicity of specialists in the area of brand and product development, each with a clearly defined domain. It was inconceivable that an agency might offer both product design and brand development from a single source. It was in effect a sign of low specialization and therefore lower quality. Times have changed and two phenomena are responsible for this. Fewer and fewer companies have in-house expertise in the areas of product and brand development. Globalization means that these departments have been largely outsourced. The second effect concerns the Internet. Specialization is moving more and more to the Web, because marketing is no longer done in print or in display areas, but on “Facebook and co”.
In the future it will no longer be just about having marketing power. Even established businesses cannot rest on their laurels, but must continuously reinvent themselves. In the coming years, companies around the world will begin to build innovation departments, creativity centers or idea incubators. Possessing creative resources and potential will make the difference.
During this fundamental change we are your partner for targeted creativity. Of course, we can’t make all the necessary tools and skills available to you from our own resources alone, because the requirements are too specific and the domain too large. But we can help you better manage the creative challenge. Find out here how we can help you:
How can companies pick up on the right innovation impulses and make best use of them? It’s not just a matter of having a few great ideas. To secure the future of your business, you need a sustainably implemented, systematic process.
Design strategy answers the question of where we want the design to go. Do you know what makes your products successful? Not really? Then let's find out together.
Creative services have a tendency to cross boundaries and to defy the conventional, which is also a good thing. However, individual actions must still remain compatible. That is just what we do in design management