WILDQARDS by WILDDESIGN
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Over 70% of all new products (GfK, 2019) do not prove themselves on the market. In order to keep the risk of a "flop" low, the interests of the customers have to be prioritized. As a development team, you quickly fall in love with a product and lose the critical distance.
Voices from outside should evaluate whether a product has a chance in the market. For this purpose, uninvolved parties can be interviewed, for example in the form of market research. Critical voices with a distance to the product are able to evaluate whether customers would like it. These are well-established processes to rule out a flop even before the product is released.