WILDQARDS by WILDDESIGN
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The idea for a project is always born with an eye on the current situation. But this is not enough, especially for long-term projects. A certain product may still be up to date this year, but it already looks outdated and old-fashioned in two years. In the period of its creation, many other products are launched on the market which may change the status of the designed product.
To ensure that a product is still up-to-date after its completion it is necessary to think about what the world would look like in the future. This is called trend research. It depends on various factors that have to be considered. Since nobody can predict the future the team has to estimate this on the basis of the existing market and consider whether the product can still survive on the market in a few years.