WILDQARDS by WILDDESIGN
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In order to offer the customer a good selection of ideas, three alternative suggestions are usually prepared. However, if there is no clear decision perhaps five or seven ideas will be pursued. Resources, but also time, are wasted.
In order not to work in too many directions the team must focus on the important requirements of the product. The question about promises made to the customers has to be raised. These promises must be kept, and beyond that, everything else means overfulfilment.