Put together the 24 design factors provide a framework in which all design projects unfold, even yours! Broken down into the groups PRODUCT, BRAND and REALISATION these 24 individual form a holistic design approach. If we understand these 24 points, we understand the design task.
The first 9 windows conceal the product factors while 10 to 18 cover everything to do with the brand. Last but certainly not least in doors 19-24, we define the final factors in the run up to success, namely realisation.
Our clients love this systematic approach so much so that some even framed and hung the individual cards on the wall or hung up posters in sight of their desks. What can you do with it? Find out below...
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