milani, evrbit and WILDDESIGN under one roof

press release | January 20, 2021


We are pleased to inform you that milani design & consulting AG, the WILDDESIGN group and evrbit GmbH have merged under the recently founded larssoncreative group at the turn of the year 20/21. Thus, strategic design, sustainability, digital solutions and medical-health expertise is united under one roof.


The new group is to support the successful individual companies in their further growth in the best possible way. Under the new umbrella, the long-standing success stories of the strong individual brands will be consistently continued, each of which will remain as independent individual companies with full authority to operate. Future-oriented services and business models for tomorrow's markets will be developed by combining existing strengths. The companies are well established internationally at five locations in Europe and Asia and broadly positioned in their markets. The shared vision is to grow for our customers in a future-oriented, high-quality and sustainable way.

Behind this strategic decision is the Olle Larsson Holding, which holds a number of successful ventures, first and foremost the world market leader for breastfeeding aids Medela AG from Zug, Switzerland. The larssoncreative group is heading for a strong positioning: a Swiss-German quality promise with a focus on people, health, digitalization and the environment. The group is jointly managed by the heads of the individual companies Britta Pukall, Markus Wild and Axel Steinkuhle and intends to be among the best design companies and most attractive employers in the world.

We look forward to contributing to the sustained success of our clients through the services of these three top agencies and are pleased to provide more information about each company in the Appendix.


With warm regards
Markus Wild



milani design & consulting AG

The strategic design agency was founded in 1963 by Francesco Milani in Giubiasco/ Ticino and is a pioneer in the ergonomic and functional design of medical devices. Today, the agency on Lake Zurich is directed by Britta Pukall. With its forward-looking focus on business innovation/ design thinking, sustainable design and user experience, milani is now the leading agency in Switzerland and employs a good 20 creative heads.


evrbit GmbH

The Cologne-based digital company was founded in 2015 by Axel Steinkuhle and stands for the development and application of leading-edge technologies such as AR and VR for current digital challenges. The experts for digitalization, connectivity and Industry 4.0 solutions are essential for a future-oriented positioning of innovative products in the market. As full stack developers, about 10 employees in the group enable modern interaction concepts and digital user experience.


Olle Larsson Holding

Olle Larsson founded OLH in 1961; his son Michael now runs the company. He is personally a great admirer and promoter of design and innovation. OLH holds a number of successful ventures, most notably Medela AG, the world leader in breastfeeding aids based in Zug, Switzerland. Now, with larssoncreativegroup, there is a new family member in OLH Holding and a lot of creative and innovative power.



Just turned 30 years old, the international design agency stands especially for the core competencies of medicine and health. Locations in the Ruhr area, Munich and Shanghai with about 40 employees include specialists in industrial design, UI/ UX design, design engineering and consultants in strategy and design management. From the nucleus in the heart of the Ruhr area, Markus Wild has led this creative mix to the top of the European agencies in medical design.


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