World famous German car manufacturer Mercedes-Benz has experienced considerable growth in the Chinese market, and needed help with China branding for their exhibition design. With regular roadshows all over China, Mercedes-Benz had high requirements for conveying the quality of their foreign brand while needing a new exhibition design style that would attract the local audiences.
Together with our long-term partner Ambrosious, an exhibition design builder and interior finish specialist, we worked closely to determine the needs and constraints of car exhibition design for Chinese auto shows. Defining a variety of different scenarios and environments, with consideration of visitor flows and product visibility, WILDDESIGN developed several exhibition concepts.
Our minimal and clean exhibition design was manufactured with high-end precision, giving Mercedez-Benz China a premium feel for their road show. We created all brand elements (stage, monitors/introduction pillars, spot light holders) that were needed for promotion events across China, ranging from Tier 1 to Tier 3 cities.