Looking back on almost 5 years of continuous cooperation with TROTEC, we can say today, that TROTEC is certainly the most dynamic of our clients. And that we are rarely challenged in so many diverse areas, like in our collaboration with this extremely successful company from Heinsberg.
Due to the enormous product portfolio, that TROTEC built in the last 15 years in the areas of construction drying, moisture control and climate conditioning, it was no easy task for us to get a comprehensive picture of the tasks, which were ahead of us in the summer of 2010. Therefore we started with the redesigning of the first model series and the new development of hand-held meters, before completely realizing the quickness and radical nature of changes with TROTEC.
Step by step the development processes of the cooperating external design agency and internal development team could be aligned and synchronized per-fectly. This way a constantly high rate of innovation could be held up and a consistent signature design emerged.
This can be identified as TROTEC’s design strategy. A fast stringing together of similar project tasks with constantly decreasing iteration steps, that leads to a sly product development process, which is extremely effective and is oriented very closely to the customers and the market.
All new TROTEC products are reduced to the substantial, fitting TROTEC’s typical design and their slogan: TROTEC - at work! TROTEC devices stick out of the mass and get recognized immediately. This is true for their typical black and yellow construction site devices, as well as for their more elegant line of the Value Protection Range.
The collaboration in the area of product design influenced the outer appearance so drastically, that the need for a revision and modernization of the brand TROTEC arose. Early in 2014 we undertook this task and created a strong presence with the claim, TROTEC — AT WORK.
The simplified and stabilized TROTEC logo was consequently put in front of a background of concrete; not just any type of concrete, but fair faced concrete. A statement filled with meaning and esthetic value. It is about tangible things, work, orderliness, spatiality and a distinct posture.
We also incorporated this distinct posture into the brand image on a linguistic level. Starting with the slogan “at work“, we designed all top-level messages of the brand in a consistent textual tonality.
The realization in different media, online and offline, the so-called unrolling in a total of 18 languages, flyers, brochures and catalogues, is a constant process in cooperation with the TROTEC in-house graphic department and it is becoming more and more a pure in-house task. The basis for the extremely dynamic application of these design principles is an in detail formulated corporate design manual.
The exhibition concept, which has been developed to fit the brand image, is being customized for the numerous exhibitions and trade shows by TROTEC itself.
Without design guidelines such a dynamically operating company cannot be controlled. The new brand appearance has a strong foundation with design principles, that allow and alleviate the daily application of the new TROTEC design.
On circa 100 pages all details of the design essentials are described and their backgrounds are explained. It is very important to us that a CI manual is not an automatic algorithm, but leaves enough space for the executing graphic designers to deal with their daily challenges in an independent manner.
TROTEC’s entire power can be seen best in the internet and in social media. TROTEC facilitates online media like no other company of similar size, which makes a consistent brand appearance one of our main priorities as a design agency.
Thus, we see TROTEC-web as a living organism, that is constantly evolving and has to react to current or long-term trends.