Spindiag: Crucial for Point-Of-Care Use

A glimpse at the development of multi-resistant germs is by no means pleasant. This global threat is currently responsible for 700,000 deaths per year. Because antibiotics are becoming less and less effective and the development of new antibiotics has been massively reduced, the forecast for 2050 is 10 million deaths per year. A future without effective antibiotics means the end of modern medicine as we know it.

Many sectors are affected by this development. Hospital hygiene is an immense challenge. Affected patients must be isolated as quickly as possible to prevent spreading throughout the hospital. The Freiburg-based start-up Spindiag is developing a screening system to identify multi-resistant pathogens directly at the point-of-care. This will enable high-risk patients to be tested directly when they are admitted to hospital in approximately 30 minutes, as opposed to previously where it would take two to three days.

The system must meet high usability requirements in order to establish itself directly at the point of care. In order to master this challenge, Spindiag was supported by Wilddesign. Starting with the product and interface design, a close cooperation has developed over 2 years in almost all areas of the start up.

Mark Keller
Dr. Mark Keller, Chief Product Officer

As a young, innovative Medtech-Startup we were on the lookout for an experienced industrial designer in the medical field and found what we were looking for with WILDDESIGN. Initially only responsible for the industrial design of the processor device, the Spindiag player, WILDDESIGN developed a deep understanding of us and thereby created a new corporate identity that spans all product components and company activities which expresses our project, mission, vision and values as well as our appreciation for future customers. We are now connected with WILDDESIGN in an uncomplicated, valued and inspired collaboration. Partners like this are essential in developing tomorrow’s medical products. Medical devices that are easy and safe to use by placing the user in the focus of development. The result: aesthetics and user experience that have been thought through down to the last detail, which can even bring joy into the stressful daily routine of a hospital.

Product Design

Our first step was to consider integration into the Point of Care environment with regard to the dimensions of the equipment. For this, compactness is a fundamental requirement. Through technical optimisations, vertical alignment and a slightly curved housing design, the footprint was reduced and a slim perception created.

The aim for the usability was a simple and ergonomic operation, which should be conveyed to the user with the first glance at the device. Through discrete ventilation openings and design inspiration from the consumer-product area, we were able to give the high-tech minilab a professional, but approachable appearance.

Sven Dörhage

Your contact partner

Sven Dörhage, Head of Munich Office

User Interface

User Interface

The touch screen is becoming more and more dominant as an interaction concept for technical devices. Nevertheless, we developed the whole range of interface solutions for Spindiag in the form of digital prototypes. This way we were able to weigh up and evaluate all interaction possibilities against eachother.

The preferred interaction concept consists of a status display and three separately positioned touch buttons. The setup of this interface allows for straightforward operation of the device – it is obvious to the user that he will not come into contact with multi-layered menus and settings options. This is a notable difference to the touch screen and a strong advantage in the point-of-care context.

The detailed development of the interface was tested by our customer in close cooperation with external usability experts in numerous usability evaluations.

Corporate Design

The market for smart point-of-care analyzers is developing at a high rate. In order to establish Spindiag and highlight its unique selling points, we jointly created a progressive brand image.

The design of the logo symbolises the technology that forms the core of the start-up: laboratory automation through rotation with the aid of centrifugal microfluids. The design deliberately picks up on digital design trends to reflect the smart and digital approach. Additionally, we were able to help shape basic areas of the brand image, ranging from cartridge packaging, instructions for use and the website, thus ensuring that the brand was coherently recognisable. 


Spindiag GmbH was founded in 2016 from the Hahn-Schickard research institute. Spindiag is developing a diagnostic platform for the rapid, simple and efficient detection of infectious diseases.

Spindiag GmbH
Engesserstr. 4a
79108 Freiburg / Germany
Tel: +49 761 203 73246


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