As a design agency we do not get the chance to accompany an established, worldwide recognized brand on its way to a reincarnation very often. This does not only happen in the companies coporate design, but in an integrated process along with the development of the first two products of the new product portfolio, with which Saalmann medical GmbH & Co. KG is active on the market since spring 2015.
The long-established brand Saalmann® has been a synonym for pioneering spirit in medical engineering, product innovations and the well of patients with dermatological diseases for many decades. Name giver and originator of the brand, Gerhard Saalmann, is one of the pioneers of UV photography and still supports the company with his know-how today.
Inspired by his own condition with psoriasis he recognized the need for an effective therapeutic method and developed his selective UV photography (SUP®).
Skin conditions often not only cause the symptoms of the disease itself, but also mean severe limitations of the social, working and private life of affected persons. For this reason Saalmann’s slogan is — Understanding the application and seeing the person behind it. This was our starting point for the redesigning of brand and products.
SAALUX® the new hair comb for an effective treatment of psoriasis, has been rigorously designed for the daily usage at home. The close similarity to other hair care devices, like hair dryer or curling tongs, is supposed to prevent a stigmatization of the product. At the same time the design has to guarantee easy and clear usability for the customer and it has to be quickly cleanable.
The basic shape has been deduced from ergonomic models. Before the decision for the final design was made, we discussed two different design directions with our client. The design result has been realized in a 3D-CAD model and improved for serial production.
Simultaneously to the product design process of the hair comb, the housing and GUI (Graphic User Interface) of Saalmann’s iontophoresis device SAALIO® have been redesigned. The main task here also was to improve the user-friendliness.
We researched different user scenarios and processed this data in two varying design concepts, which arranged the most important information and operating points in a precisely intelligible manner.
The brand Saalmann is not a newcomer, but an established company with decades of experience. In the first phase of the brand’s relaunch we worked out the history of the company and analyzed the role of Saalmann in the market. With the insight we gained the picture of an understanding, competent brand, that focusses on the people they work for, materialized in our heads.
Starting from this notion we developed a selfconfident, friendly concept for the brand, that served as the basis for building up a new corporate design. This corporate design has been realized in further elaboration on stationery, business cards and brochure layout, and has also been defined in a small corporate design manual for future development.