Calibration Tool & High Tech Print Packaging Understanding of the Workflow and Needs of Professional Photographers The Datacolor Company wanted to consolidate its market position as the global leader in color calibration in the Western world and reinforce its move into Asia with a strong and innovative product.
Our designers explored the professional photographers’ workflow and studied their needs. Based on user scenarios, different concepts were developed. Prototypes helped to test and validate the ergonomics of our solutions.
The Spyder CHECKR had its market launch in September 2010 and sold out within two months, making into the Chinese market a success for Datacolor.
The DATACOLOR range of products for color calibration is relied on by professional and semi-professional users throughout the world. The existing product packaging had been in service for several years and it was imperative to rejuvenate the packaging design and to define an optimized packaging concept. In addition, printed materials were developed in 13 languages and had to be integrated into the packaging design.
We explored new opportunities in the packaging structure to better protect the products and created new graphical layouts that were consistent with the entire product line. With strong technical support, we developed several mock-ups in order to achieve a good balance between "in-shelf” product presentation, the unpacking experience and product protection.
The product packaging - including a plastic blister - allows safe shipment of the products. The display of the packaging has become much more attractive, with consistency in the overall perception of the complete line of products.