Under the skin and back Again - An archetype for a revolutionary product.
The challenge was to achieve a high level of acceptance for a product whose internal technical design was too big and bulky to allow for a smart form for a consumer product. The Biozoom uses spectroscopy for the determination of vital signs that can be analyzed using Bluetooth, wireless technology and a central server, making them promptly available via a mobile phone to the user, who can then monitor and improve training results.
The birth of the resulting shape was a real challenge and was based on a “last minute” sketch by Markus Wild. All the classic designs failed due to the size and arrangement of the technical components that simply would not fit into a small convenient lifestyle product or the mobile phones on the market (the development period was before the smartphone era).
An attractive form, with an amazingly high level of acceptance across genders. Even from an ergonomic standpoint the form is convincing to the user, who intuitively understands its asymmetry. Furthermore, white and black was already anticipated as the clear trend on the wellness scene at the time. A true archetype and trendsetter.