User Experience Design, or: What does the user want? _

Usability is a word used by everyone, and not only since the triumphal arrival of graphical use interfaces for computer screens. Here too, we come back to the same principles, as elsewhere in design: make it simple, know the expectations of the users and fulfill them.

_ Graphical User Interface Design_ Usability and Ergonomic Optimization_ GUI Styleguide_ High information density and difficult environmental conditions_ Screen design with icons and 3D data view
_ Graphical User Interface Design
_ Usability and Ergonomic Optimization
_ GUI Styleguide
_ High information density and difficult environmental conditions
_ Screen design with icons and 3D data view

Usability / GUI Design

Important in the medical technology and elsewhere

Usability has become an "issue" in medical technology, but it is an important design stage for any product. Ergonomics, the study of the human factor, is the basis of usability. Already known and applied in safety for a long time, insights into usability in the context of software development and interaction with screens is more relevant than ever.

The web is constantly changing

The web environment is changing much faster than the environment in the real economy. Technologies and optimization strategies become obsolete faster than they can be learned. We therefore recommend you to team up with specialists in this field. We also work with various external programmers and web developers, and focus on the overall impact in terms of brand identity integrity.

Previously, design and ergonomics collided

In today's understanding of design - and therefore the basis of our work - ergonomics and usability are integrated into the design process. Today, design can no longer ignore ergonomics. We combine both ways of thinking to come to a conclusion that supports the users, is agreeable to them and lets them reach their goal faster.

Case Studies

relevant Services


Initially, the application is studied and the processes analyzed. The questions asked are: What is important? What can be simplified or left out? Comparisons are made with competing products and workflow diagrams created.


After finalizing design, we refine the individual screens and test the effectiveness of visual and textual elements. The finished screens are passed to an external programmer with the required formats.


After the definition of the requirements, the interaction concepts are designed. The operating procedures are developed and visualized using simple means, such as paper prototypes. Individual screens are optimized and the application is built as a simulation.


By using simulation, continuous testing and improvement is possible. Parallel to the development-related tests, we have usability tested, validated and verified externally (e.g. for medical devices).

Your contact partner:
Marc Ruta / Head of Design Development
+49 209 702 642 00 


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