Invent new brands, sharpen existing ones _

Brands commit themselves and their owners to a defined task or performance.
The more precisely it is tailored to an audience, the more success the brand
will have in the relevant target group. Yet the brand also raises expectations
that it must be able to meet over the long term.

_ start with the right brand positioning
_ start with the right brand positioning


We help to create your brand identity

For the right market, including logo design, visual identity, packaging design, and space design for exhibitions and beyond. We believe that great brands connect and resonate with their consumers.

To accomplish this, we give you a brand strategy and identity. Whether you are a Chinese entrepreneur or an international company, we make your brand communicate with the right people in every market. Let us help you build your brand from scratch, all the way from naming and logo design development to brand books and corporate identity manuals.

Our 360 degree design solution ensures that your brand's communication touch points are in line with your brand identity, from logo design, visual identity and packaging design, to exhibition and space design.

Markus Wild

Your contact partner:
Markus Wild / Design Consultant
+49 209 702 642 00 

Case Studies

relevant services


We ask you key questions: Who are you? Where are you unique? We use your answers for your brand positioning, develop your brand values, describe your target audience and highlight possible design directions with mood boards.


The process begins with the creation of multiple names – in some cases several hundred. Through defined filters such as sound, word picture, independence, associativity, trademark, and Internet availability, we crystallize out the favorites.

Brand Creation

From brand naming and design, we create new holistic solutions for your brand. In the process all brand-related areas are included, such as logo design, color and imagery, moods, packaging, print and web media.


To complete the development of a brand all elements such as the logo, letterhead, business cards, and presentation formats right down to the company stamp are defined and developed in their final version.


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