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WILDCARDS #21: GERMANY / COLORS AND SYMBOLS

By Markus, 21. December 2013

Today’s WILDCARD explores the topic of Colors and Symbols in  Germany. Learn more about the color meanings, why Germans avoid bright colors, political symbols and compare it with  yesterday’s card

WILDCARDS-18-Germany-Colors-and-Symbols-Cover

WILDCARDS-18-Germany-Colors-and-Symbols-Content

 

> Tomorrow’s card: China | Sport

 

CLICK HERE TO LEARN MORE ABOUT THE WILDCARDS PROJECT

 

EXCERPT:

System

Grey:  design, purism, concrete | White: marriage,  innocence | Green: ecology, health, positivity | Beige: “broken” white | Yellow: warning color | Red: energy, eroticism | Brown: becomes modern | Black: death, business

Do not Stand Out!

Germany is not such a colorful country. Bright primary colors are rare in everyday life as people do not want to put themselves in the foreground.  Colors represent materials. Therefore, all shades of beige, green and grey are accepted by people.

Open to the World…

Globalization has caused the country to become more colorful and reluctancy, step by step is fading out. However, the focus remains on the clear and stable values​​ of grey, black and white, mixed with color contrasts. It is a good recipe for excellent design made ​​in Germany.

 

WILDCARDS #22: GERMANY / SPORTS
WILDCARDS #20: GERMANY / TRANSPORTATION
Markus

Markus

Markus writes about design- and innovation management, creativity methods, medical design and intercultural branding. More about...

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