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WILDCARDS #19: GERMANY / LIFESTYLE

By Markus, 19. December 2013

Today’s WILDCARD explores the topic of Lifestyle in Germany. Learn more about what Germans like/dislike, typical lifestyle wishes, maintaining the Status Quo and compare it with yesterday’s card

WILDCARDS-14-Germany-Lifestyle-Cover

WILDCARDS-14-Germany-Lifestyle-Content

 

> Tomorrow’s card: China | Transportation

 

CLICK HERE TO LEARN MORE ABOUT THE WILDCARDS PROJECT

 

EXCERPT:

A House, a Car, a Family …

… the typical lifestyle wishes of our parents and grandparents have diversified. Today, the German style of living sits somewhere between conservatism, alternative lifestyles of the 70’s, and urban individualism. Meanwhile, the Germans live more relaxed lives, but people are still struggeling to enjoy life and its successes to the fullest. 

Like  vs  Dislike

Like: Car / Smartphone / Dog / Family / Facebook / House / Building Society Dislike: Risk / Losing / Neighbors / Noise / Facebook / Extremes

Maintaining the Status Quo

Everyone can be happy in their own way if they have the financial means. However, a large portion of society is unable to do so, with unemployment leading to social decline. 

 

WILDCARDS #20: GERMANY / TRANSPORTATION
WILDCARDS #18: GERMANY / HEALTH
Markus

Markus

Markus writes about design- and innovation management, creativity methods, medical design and intercultural branding. More about...

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