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WILDCARDS #17: GERMANY / DESIGN

By Markus, 17. December 2013

Today’s WILDCARD explores the topic of Design in Germany. Learn more about Dieter Rams, geometric rigorousness, the future of design in Germany and compare it with yesterday’s card

WILDCARDS-10-Germany-Design-Cover

WILDCARDS-10-Germany-Design-Content

 

> Tomorrow’s card: China | Health

 

CLICK HERE TO LEARN MORE ABOUT THE WILDCARDS PROJECT

 

EXCERPT:

Form Follows Function

Although this statement came from the American Louis Sullivan at the end of the 19th century, the German Bauhaus design school, HFG Ulm and Folkwang have become world famous with this imperative. Design master Dieter Rams applied this philosophy into products from BRAUN. Here are his 10 rules of good design: innovative / useful / aesthetical / comprehensible / honest / discreet / durable / consistent / ecological / as little design as possible

German Design

German design is known throughout the world for its geometric rigorousness. In a country of traditional inventors and problem solvers, a design style was created over more than a century. It integrates functionally and mainly serves the quality. The superficial decorative application is frowned upon. 

Open to Innovation

Strict German design opens up for all sorts of global trends. From Berlin and the Ruhr, fresh approaches and new creativity are arising. The maker scene and the DIY community ensure design is no longer just left to the professionals. At the same time, Apple demonstrated how to rise to become the most valuable brand in the world by adopting the design philosophy of the company BRAUN.

Interesting Fact 1

Germany has IF and Red Dot; the strongest and most prestigious design awards worldwide. Annually more than 4000 contractors are submitting their products for evaluation by the juries.

Interesting Fact 2

There are a couple of famous design schools in Germany which release lots of talents every year. Recently, many of these have come from China and Korea. These two countries have overtaken Germany in respect to the number of graduates of design schools.

 

WILDCARDS #18: GERMANY / HEALTH
WILDCARDS #16: GERMANY / FAMILY
Markus

Markus

Markus writes about design- and innovation management, creativity methods, medical design and intercultural branding. More about...

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