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WILDCARDS #16: GERMANY / FAMILY

By Markus, 16. December 2013

Today’s WILDCARD explores the topic of Family in Germany. Learn more about the family structure, individualism and independence, digitally connected families and compare it with yesterday’s card

WILDCARDS-8-Germany-Family_Cover

WILDCARDS-8-Germany-Family-Content

 

> Tomorrow’s card: China | Design

 

CLICK HERE TO LEARN MORE ABOUT THE WILDCARDS PROJECT

 

EXCERPT:

The Core of Society

71% Married couple with children / 20% Single mother or father with children / 9% Non-married couple with children / 14 Years on avg. that a married couple live together before they get divorced.

Individualism and Independence

Since the sexual revolution of the 70’s, the idea of family is decreasing in popularity. Education, promotion of healthy eating, clever media consumption and attitudes towards learning: these traditional values ​​are no longer sufficiently met by the institution ‘family’ in the affluent industrial society, and are delegated to the state.

Virtually United

Staying connected despite separation by distances. Family becomes a network for emotional and material support. Digital technologies that support these needs prevail. The place, i.e. the family home, continues to lose importance, although many people still long for it.

Interesting Fact 1

First child at 35! Modern parents are late parents; the protection of lifestyle is their primary goal. Late parents want to do everything right and overwhelm their young with affection.

Interesting Fact 2

The elderly are equipped with the latest technologies, taught to them by their grandchildren.

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Markus

Markus

Markus writes about design- and innovation management, creativity methods, medical design and intercultural branding. More about...

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