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WILDCARDS #14: GERMANY / SEASONS

By Markus, 14. December 2013

Today’s WILDCARD explores the topic of Seasons in Germany. Learn more about Oktoberfest, the German holidays calendar, the future of seasonal incentives and compare it with yesterday’s card

WILDCARDS-4-Germany-Seasons-Cover

WILDCARDS-4-Germany-Seasons-Content

 

> Tomorrow’s card: China | Brands

 

CLICK HERE TO LEARN MORE ABOUT THE WILDCARDS PROJECT

 

EXCERPT:

Spending Money before, during and after Holidays

Summer: Seaside / Autumn: October festival shopping / Christmas: Home with family / Halloween: Imported / New Year’s Day: Travelling or with friends / Valentine’s day: Day for lovers / Easter: Short trips or spent with family / Pfingsten (May): Short trips / Long weekend: City tourist

Oktoberfest & Christkindelsmarkt

These two traditional seasons are associated with celebrations and good moods. The original context of these and other Christian festivals and holidays has changed: human encounters or ‘having fun together’ are now more current.

Whole Year Season

Christmas cookies are around in late summer and chocolate Easter bunnies are unpacked directly after the New Year. Retailers always invent new incentives in the form of festivals, opportunities and temptations. And the public accept them gratefully, right?

Interesting Fact 1

Socks and sandals. This style is globally associated with Germans on holiday. This could become a fashion trend someday.

Interesting Fact 2

Since the introduction of low cost airlines, city trips have become very popular, especially amongst young people. They usually lack the finances for longer trips.

WILDCARDS #15: GERMANY / BRANDS
WILDCARDS #13: GERMANY / ENVIRONMENT
Markus

Markus

Markus writes about design- and innovation management, creativity methods, medical design and intercultural branding. More about...

One response to “WILDCARDS #14: GERMANY / SEASONS”

  1. TIRYdesign says:

    My first thought when I saw the WILDCARDS was, sure some picture cards with maybe some moderate information.
    But after I downloaded it I was stunned.
    Who is interested in China-German relations have to have this! Good work WildDesign!

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