Left Menu Icon
Right Menu Icon

WILDCARDS #03: CHINA / BRANDS

By Markus, 03. December 2013

Our daily WILDCARD explores the topic of Brands in China. Learn more about Chinese customers curiosity, copycats and top dogs, how to localize a brand and more…

WILDCARDS-5-China-Brands-cover

WILDCARDS-5-China-Brands-content

 

> Tomorrow’s card: Germany | Brands

CLICK HERE TO LEARN MORE ABOUT THE WILDCARDS PROJECT

 

EXCERPT:

Curious Customers

For the Chinese, foreign brands are exotic and closely linked to the country of their origin. Seeing a brand evokes stereotypes and images of that nation and its landscape.

From Copycats to Top Dogs

China is known for it’s copycats. However, there’s an emergence of highly innovative companies making an impact globally.  Brands like Haier and Huawei represent this success. They have the backing of a proud nation driving them for greater global stature.

How to Localize a Brand

When adapting a brand for the Chinese market an interesting approach is to choose an entirely new name in Chinese that still translates the orginal brand qualities, DNA and visual language. The Chinese name of Coca-Cola is pronounced “ke kou ke le”.

Interesting Fact

Four out of the top five smartphone vendors in the Chinese market are domestic brands, with South Korea’s Samsung the only international player in the list.

WILDCARDS #04: CHINA / FAMILY
WILDCARDS #02: CHINA / SEASONS
Markus

Markus

Markus writes about design- and innovation management, creativity methods, medical design and intercultural branding. More about...

Leave a Reply

Your email address will not be published. Required fields are marked *

Facebook Icon Twitter Icon LinkedIn Icon RSS Feed Icon Pinterest Icon Instagram Icon
Top