UK comfort gets fashionable in China

Clarks-visual-identityIn April 2012, WILDDESIGN Shanghai was appointed as lead design consultancy for the globally successful UK shoe brand Clarks in China. Since April, WILDDESIGN has helped Clarks strengthen brand awareness with better communication and successful growth around China.
This September, Clarks has launched a new series of advertisements in all major media for the upcoming Autumn and Winter seasons. Clarks is presenting a big portfolio that expands its look and identity for Chinese consumers: moving beyond shoes famous for comfort, to encompass a brand reputation for contemporary fashion adapted to a younger generation. To learn more about the project, please read here
Related information:
>WD Brand&CI page

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Originally written by Miriam Dabrowa, 06. September 2012. Last updated 26. August 2016

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