“German Living” in Shanghai

Fissler Booth / German LivingOnce again, having studios in Germany and in China has proven to be effective. Fissler Germany approached our studio in Germany and kicked-off the project a couple of months ago. Conceptualization and planning were done in Germany, in close collaboration with the client. Then, smoothly, the entire project was shifted to our studio in Shanghai where the team already enjoys a long partnership with Fissler China. The implementation and adaptation of all design concepts were coordinated in Shanghai, naturally WILDDESIGN became the liaison partner between Fissler’s offices: adapting German concepts to Chinese needs. Further three extra spaces were designed by the Shanghai team: Kahla, Wüsthof and Schott Zwiesel. All German premium brands with high quality products.

Needless to say that our client achieved extremely well controlled brand leverage during this 3-day-exhibitions (Oct, 13 to 16th). The German Living exhibition 2010 was located at the Shanghai Exhibition Center.

Related links:

Fissler case study


Retail & Space / Kahla
Retail & Space / Wüsthof


Markus writes about design- and innovation management, creativity methods, medical design and intercultural branding. More about...

Originally written by Markus Wild, 02. November 2010. Last updated 29. February 2016

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