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Communication & Packaging / Halumm

By Markus, 24. March 2011

corporate communication and product brochuresChallenge

The up-and-coming office partition company saw its product portfolio increasing while their marketing material lacked consistency, usability, and style. Photography and renderings did not convey the products’ quality.

Approach
We aimed to simplified the corporate communication and product brochures by using one set of booklets which can be combined into one set but also used independently. We developed photo shooting concepts and oversaw their execution. Together with the halumm team, we improved the text quality in German, English and Chinese to better match international standards.

Result
The logical and well structured system of product literature allows halumm to successfully approach their clients all over the world. The quality of their photography and print design establishes trust in a very competitive market.

Project Outcome
• Print brochure system of 5 brochures
• Photography Guidelines for future product shoots

 

Investing in Branding
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Markus

Markus

Markus writes about design- and innovation management, creativity methods, medical design and intercultural branding. More about...

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