Wenn Sie auf "Alle zulassen" klicken, stimmen Sie der Speicherung von Cookies auf Ihrem Gerät zu, um die Navigation auf der Website zu verbessern, die Nutzung der Website zu analysieren und unsere Marketingaktivitäten zu unterstützen. Weitere Informationen finden Sie in unserer Datenschutzrichtlinie.

WILD Work

Brand & CI / TSG

WILD Work

Brand & CI / TSG

Dieser Artikel ist derzeit nur in englischer Sprache verfügbar.

Corporate Identity - a modern interpretation of the old TSG logo

Challenge

Leading technology company TSG (Titanium Solutions Group) were developing fast, but its visual identity couldn’t keep up the pace. The need to rejuvenate its identity led to the development of a new and strong brand which does not break with its heritage.

Approach

We developed color schemes and shapes to express the flexibility and sturdiness of TSGs key material, titanium. During discussions, it became clear that the heritage shape was to be kept, so we focused on redrawing and improving the original shapes.

Result

A modern interpretation of the old TSG logo is now in place. Its technical quality allows reproduction in various media without losing its original appeal. The newly defined color world gives much more flexibility and makes TSG easily recognizable.

Project Outcome

• Brand Identity

No items found.
No items found.
No items found.
No items found.
Autor
Markus Wild
Markus schreibt über Design- und Innovationsmanagement, Kreativitätsmethoden, Medical Design und Intercultural Branding.

Entdecke unseren Blog - auch die Evergreens!